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La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

Archive Record

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Object Name Postcard
Catalog Number 2011.014.112
Description Framed and matted double-sided postcard. One side features the Heileman Grenadier filling a beer mug with the text: "Something entirely new in Bottle beer is Old Style Lager, no beer like it has been bottled before." The reverse side illustrates the Grenadier drinking from the beer mug. The text on this side says: "Just try a bottle, that's all we ask. Nothing like Old Style Lager. It's everywhere, in bottles only."
Collection LCHS Breweriana Collection
Language of Material French
Search Terms Old Style
G. Heileman Brewing Company
Notes This object was from the Tye Schwalbe Breweriana Collection.