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La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

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Object Name Pamphlet
Catalog Number 2012.014.01
Description Booklet produced for listening audience of a radio show, "The Kiddie Club," sponsored by the Erickson Bakery, in La Crosse WI. Includes photos of performers on the show, principally "Uncle Dave," (photo on front cover) and Lorraine Neumann (on back cover.)
Most of the booklet is photos of listeners, children who have sent in their pictures. Includes photos and names of many local children.
The "Kiddie Club" was broadcast on station WKBH, daily at 5:30 p.m.
Collection La Crosse County Historical Society Collection
Dates of Creation c. 1938
Title Erickson Bakery Kiddie Hour
Search Terms Featured in Things that Matter
Kiddie Club
Radio Show
Erickson Bakery
Notes Featured in Things that Matter

"In 1938, each weekday at 5:30 p.m., proud parents could tune in to radio station WKBH to hear their children perform on “The Kiddie Club,” a variety show sponsored by the Erickson Bakery of La Crosse.

The “Juvenile Players” sang, told jokes, and even wrote and directed their own “jolly plays” for the program, which was overseen by Lorraine Neumann and “Uncle Dave.”

In a case of art imitating art, local teenager Eddie Koops wrote and directed a comedy skit in June 1938 at the Riverside Park band shell, showing the citizens of La Crosse what actually happened in the radio room while the kids were broadcasting a play.

With the script lost to history, we can only guess at the antics. The radio show was popular enough that when WKBH launched a TV station, “The Kiddle Club” made the jump, this time with “Uncle Ken.”"

This article was originally published in the La Crosse Tribune.
Title: The Kiddie Club Radio Show Booklet
Author: Caroline Morris
Publish Date: February 28, 2015