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La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

Archive Record

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Object Name Advertisement
Catalog Number 2011.014.001
Description A large (3.5 feet by 4.5 feet), first generation factory lithograph in a wooden frame. The frame is a light brown with maroon matting. The poster is mostly white with a scene of the Gund Brewery complex in the center of the poster with "John Gund Brew'g Co." in red lettering above the scene. Below the scene the poster has the Gund logo, a yellow ornate "G" with King Gambrinus toasting a stein and bottle of beer, in between the text "Lager Beer." Below the logo, the poster says "La Crosse, Wis."
Collection LCHS Breweriana Collection
Language of Material French
Search Terms Gund Brewery
King Gambrinus
Notes This object was from the Tye Schwalbe Breweriana Collection.