Object Record
Images
Metadata
Object Name |
Hat |
Catalog Number |
2001.025.06 |
Description |
White straw hat, conical in shape. Topped with orange netting and two artificial orange tulips. No label, but still in its original Herberger's box, with dated receipt for payment of $12.00 from Mrs. Bob Gowlland. Receipt now in accession file. |
Provenance |
In 2015 donor stated that she purchased this hat when she was elected president of the Campus Dames, an organization of women whose husbands worked at UW-La Crosse. |
Owned By |
Willa Holliday Thingvold |
Date |
1967 |
People |
Thingvold, Willa Holliday |
Subjects |
Clothing & Accessories Organizations & Clubs "Things that Matter" |
Search Terms |
Campus Dames "Things that Matter" |
Notes |
Featured in Things that Matter ""Women’s hats may be coming back," wrote Isadore Barmash for the New York Times in 1967. For two decades, women had been buying fewer hats as bouffant hairstyles made them harder to wear. But the "mod" look of the mid-1960s demanded cheerful, fashion-forward head apparel, as well as fresh new colors. In February 1967, Mrs. Arthur Weideman of Lucille’s Fashions in Oshkosh predicted that "color’s the thing," and the Oshkosh Daily Northwestern reported that the Oshkosh Spring Style Show was a "riot of hot pinks, orange, yellow, green and blue." Color was also "the thing" in 1967 at Herberger’s Department store in La Crosse, which had just opened at 426 Main St. This hat, purchased by Willa Gowlland of La Crosse for $12, has the hallmarks of the era: an unconventional shape, bright orange trim and netting, and cheerful yellow tulips on top. The cone-shaped, woven, white hat was designed to perch atop teased "beehive" hair, and one imagines its wearer would have looked equally at home on the streets of London or La Crosse." This article was originally published in the La Crosse Tribune. Title: 'Mod' look comes to La Crosse Author: Caroline Morris Publish Date: May 23, 2015 |