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La Crosse County Historical Society

La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

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  1. Ad, Newspaper - 2011.014.200

    Laminated newspaper advertisement for Elfenbrau from Michel Brewing Company.

    Record Type: Archive

    Ad, Newspaper
  2. Ad, Newspaper - 2011.014.201

    Laminated newspaper advertisement for Elfenbrau from Michel Brewing Company and the reverse is an advertisement for Gund's Peerless.

    Record Type: Archive

    Ad, Newspaper
  3. Advertisement - 2011.014.001

    A large (3.5 feet by 4.5 feet), first generation factory lithograph in a wooden frame. The frame is a light brown with maroon matting. The poster is mostly white with a scene of the Gund Brewery complex in the center of the poster with "John Gund Brew'g Co." in red lettering above the scene. Below the scene the poster has the Gund logo, a yellow ornate "G" with King Gambrinus toasting a stein and bottle of beer, in between the text "Lager Beer." ...

    Record Type: Archive

    2011.014.001
  4. Advertisement - 2011.014.002

    A large (40 inches by 31 inches) prohibition era tri-fold advertisement sign for the Gund Brewery. The poster is dark green with a lighter green border. The first scene depicts a younger couple eating at a white table outside. The text above this scene says "Unusually palatable and refreshing" and the text below the scene says "Delicious with luncheons." The middle scene features an older couple with the woman pouring the man a glass of beer. The...

    Record Type: Archive

    2011.014.002
  5. Advertisement - 2011.014.003

    A prohibition era large (26 inches by 36 inches) die-cut poster for Gund's Brewery. The poster is in a dark wooden frame with black matting. The scene is of a young couple picnicking and drinking Gund's Peerless Beverage. The text below the scene is in red, yellow, and white and says "Gund's Peerless Beverage. The Everyday Soft Drink."

    Record Type: Archive

    2011.014.003
  6. Advertisement - 2011.014.007

    A framed Gund Brewery poster. The frame is black with yellow matting. The poster is dark green with a mint green border. "Gund's Beverage" is in red along the top portion of the poster. "Always" is printed in red inside a yellow oval with a mint green border. And "First to Quench the Thirst" is along the bottom of the sign in white.

    Record Type: Archive

    2011.014.007
  7. Advertisement - 2011.014.083

    A framed (18" by 14") cardboard poster for the Heileman Brewery. The frame is a light brown with no matting. The poster features a Golden Leaf beer bottle in front of a bundle of barley. The text on the image says "From a Golden Harvest. Heileman's Golden Leaf Beer." Along the bottom of the poster, there is text saying "G. Heileman Brewing Co. La Crosse, Wis."

    Record Type: Archive

    2011.014.083
  8. Advertisement - 2011.014.085

    Framed (13" by 16") and matted advertisement for Grenadier Beer featuring a cartoon couple with the man asking for Grenadier Beer. Frame is black plastic.

    Record Type: Archive

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  9. Advertisement - 2011.014.108

    A framed (23" by 15") cardboard die-cut from 1939 for Old Style beer. The frame is black with black matting. The die-cut features two bottles of Old Style Lager, one taller than the other, with the Old Style Lager scene. Below the bottles is yellow text saying "Ask for Old Style." In smaller text along the very bottom of the die-cut, it says "G. Heileman Brewing Co. La Crosse, Wis."

    Record Type: Archive

    2011.014.108.01
  10. Advertisement - 2011.014.176

    Michel Advertisement with a young woman in a pnk dress "A Monument to Quality and A Sign of Purity Perfection Beer".

    Record Type: Archive

    Advertisement
  11. Advertisement - 2011.014.190

    Peerless advertisement with ten little lodgemen story on the reverse.

    Record Type: Archive

    Advertisement
  12. Advertisement - 2011.014.206

    Mailed Elfenbrau advertisement with a leaping frog.

    Record Type: Archive

    Advertisement
  13. Advertisement - 2011.014.208

    Advertising Print for Peerless beer. The frame is a light colored wood with no matting. The image has a dark brown border with arrow motifs. The text at the bottom of the painting says "Chief Winnebago La Crosse Wisconsin 1840. Peerless Beer Since 1856." The painting features a stylized version of a Native American man overlooking the La Crosse Bluffs and holding a bow and arrow. The text at the foot of the Native American says "Stollenwerk Studi...

    Record Type: Object

    2011.014.208
  14. Advertisement - 2011.014.210

    A framed (21" by 25") advertisement for Peerless Amber by La Crosse artist Howard Colvin. The advertisement features a beagle puppy who chewed up a slipper. The text below the dog says "Sorry! Gee - I wish I could buy him a bottle of Peerless Amber."

    Record Type: Archive

    Advertisement
  15. Advertisement - 2011.014.214

    A framed (17" by 21") die-cut advertisement for La Crosse Breweries. The frame is black with black matting. The die-cut is in the shape of a beer barrel. The barrel is gray and has a bottle of picnic-sized Peerless beer in front of it. The text on the die-cut says "Peerless" in a yellow banner across the top, "Keg Beer in large Picnic bottles" is in red in the center of the barrel, and "Contents 64 Fl. Oz. Brewed and Bottled by La Crosse Brewerie...

    Record Type: Archive

    2011.014.214
  16. Advertisement - 2011.014.215

    A framed (22" by 23") advertisement die-cut for La Crosse Breweries. The frame is gold with brown and white matting. The die-cut features three elfenbrau elves brewing up a pot of beer. The text below the elves says "Peerless Amber. La Crosse Breweries Inc., La Crosse, Wis. The Beer of Good Cheer."

    Record Type: Archive

    2011.014.215
  17. Advertisement - 2011.014.219

    Framed (14" by 17") and matted Peerless Beer die-cut lithograph poster advertisement featuring a woman drinking from a pilsner of beer in a wood frame and a Peerless Beer bottle from La Crosse Beer. The logo is "Peerless Beer, without a peer." Frame is a dark brown.

    Record Type: Archive

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  18. Advertisement - 2011.014.224

    A framed (31" by 13.5") advertisement for La Crosse Breweries. The frame is a matte black with no matting. The poster is gray on the top and bottom with a red stripe in the center. The elfenbrau elf is on the left side of the sign holding a glass and bottle of Peerless beer. Below the elf is a black bubble with the text "La Crosse Breweries, Inc., La Crosse, Wis." On the right side of the sign the text reads: "Peerless Amber. The Beer of Good Che...

    Record Type: Archive

    2011.014.224
  19. Advertisement - 2011.014.225

    A framed Peerless Beer advertisement. The advertisement is in a black frame with black matting. It is yellow, white, and black. "Peerless Beer" is in the center of a white and yellow shield with a yellow diagonal stripe in the center of the shield. In the upper portion of the shield there are barley stalks. In the lower portion there is a stein of beer and hops. The border of the shield says "La Crosse Wisconsin" and across the bottom of the sign...

    Record Type: Archive

    2011.014.225
  20. Advertisement - 2022.016.003

    Advertisement for Peerless Amber by La Crosse artist Howard Colvin. The advertisement features a beagle puppy who chewed up a slipper. The text below the dog says "Sorry! Gee - I wish I could buy him a bottle of Peerless Amber." Detailed print with imitated brush strokes. Dimensions: 15.5 x 23.5 inches.

    Record Type: Archive

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