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La Crosse County Historical Society

La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

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  1. Advertisement - 2011.014.083

    A framed (18" by 14") cardboard poster for the Heileman Brewery. The frame is a light brown with no matting. The poster features a Golden Leaf beer bottle in front of a bundle of barley. The text on the image says "From a Golden Harvest. Heileman's Golden Leaf Beer." Along the bottom of the poster, there is text saying "G. Heileman Brewing Co. La Crosse, Wis."

    Record Type: Archive

    2011.014.083
  2. Advertisement - 2011.014.085

    Framed (13" by 16") and matted advertisement for Grenadier Beer featuring a cartoon couple with the man asking for Grenadier Beer. Frame is black plastic.

    Record Type: Archive

    10-img_6160
  3. Advertisement - 2011.014.108

    A framed (23" by 15") cardboard die-cut from 1939 for Old Style beer. The frame is black with black matting. The die-cut features two bottles of Old Style Lager, one taller than the other, with the Old Style Lager scene. Below the bottles is yellow text saying "Ask for Old Style." In smaller text along the very bottom of the die-cut, it says "G. Heileman Brewing Co. La Crosse, Wis."

    Record Type: Archive

    2011.014.108.01
  4. Ashtray - 2011.014.331

    G. Heileman Brewing Co. metal ashtray with Old Style Lager grenadier holding a beer stein. Text on round base says "Old Style Lager, Good since 1850, G. Heileman Brewing Co., La Crosse Wis Reg US Pat Off."

    Record Type: Object

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  5. Box - 2011.014.075

    A motorized point of sale display for Old Style Lager. The larger bottom box is a 12 can Old Style Lager package that displays an Old Style Lager bottle on the front and back facings and says "Heileman's Old Style Lager. 12 Cans. 12 Ounces Each. G. Heileman Brewing Co., La Crosse, Wis." The sides of the bottom box also say "America's Quality Beer." The smaller top box is a 6 can Old Style Lager package that displays an Old Style Lager bottle on t...

    Record Type: Object

    01-img_7169
  6. Broadside - 2018.fic.941

    Color picture showing an aerial view of the area around the Heileman Brewery.

    Record Type: Archive

    Broadside
  7. Button, Membership - 2021.048.02

    Button from the 1992 Goosetown reunion reads "Ganseburger. Official Citizen. Goosetown. 1855 First Plat. 1992 August 2 Reunion. The City That Made La Crosse, Wis. Famous." with a scene of a few houses and a flock of geese.

    Record Type: Object

    Button, Membership
  8. Button, Promotional - 1990.087.476

    Button with a red center with a white cityscape and a white circle around the edge. Black writing on the top says "'We it here'" and "House of Heilman" on the bottom, seperated by small, red dots. There is a black and white image in the center of a man standing on a podium that has "1847" in red.

    Record Type: Object

    Button, Promotional
  9. Button, Promotional - 1990.087.484

    Old Style button with white background and red and blue lettering. Writing says "Wisconsin," in red and "You've Got Style" in blue. The red, white, and blue Old Style label is on the left of the button.

    Record Type: Object

    Button, Promotional
  10. Button, Promotional - 1990.087.486

    Green Old Style button with blue writing. A white banner on top has writing that says "O'Style". The center of the button has the red, white, and blue Old Style logo.

    Record Type: Object

    Button, Promotional
  11. Calendar - 2011.014.111

    A framed 1942 calendar advertising Heileman Brewery. The frame is dark brown with no matting. The image at the top is a modified version of Fritz Wagner's "The Mariner's Return," featuring several sailors in a tavern smoking, drinking, and talking. The description below the scene says: "'The Mariner's Return' Painted by Fritz Wagner. Depicts a tavern of the 17th century. Relaxed and with Rapt admiration, fellow townsmen listen to the tales of...

    Record Type: Archive

    Calendar
  12. Can - 2014.fic.098

    LaCroix sparkling water can. Can is light blue in color with "La Croix" labed in black. Can is 12 fl oz. and bottom of can is marked with "0160A 570" in red. This can was manufactured in La Crosse at the G. Heilman Brewing Company.

    Record Type: Object

    2014.fic.098 A
  13. Can - 2018.020.01

    Edelweiss aluminium beer can. Can is white with red, yellow, and blue text "Enjoy Edelweiss Light Beer/A Fine Beer For Over 100 Years/Contents 12 Fluid Ozs./A Case of Good Judgment G. Heileman Brewing Co., La Crosse, Sheboygan, Newport, St. Paul, Evansville". Beneath the text, the can is decorated with steins.

    Record Type: Object

    Can
  14. Can - 2018.020.02

    Edelweiss aluminium pint beer can. Can is white with red, yellow, and blue text "Enjoy Edelweiss Light Beer/A Fine Beer For Over 100 Years/Contents 12 Fluid Ozs./A Case of Good Judgment G. Heileman Brewing Co., La Crosse, Sheboygan, Newport, St. Paul, Evansville". Beneath the text, the can is decorated with steins.

    Record Type: Object

    Can
  15. Can - 2018.020.03

    Heileman's Old Style aluminium beer can. Can is white with brown text and the Old Style shield in the center with scenes of mountains and people making and drinking beer.

    Record Type: Object

    Can
  16. Can - 2018.020.04

    Heileman's Old Style Special Export beer can. Can is white and green with black text.

    Record Type: Object

    Can
  17. Card, Playing - 2006.036.09

    Bridge Cards advertising 'Old-Style' beer

    Record Type: Object

    2006.036.09
  18. Card, Playing - 2006.036.10

    Bridge Playing Cards advertising Heileman's Beer

    Record Type: Object

    2006.036.10
  19. Clock, Wall - 2011.014.123

    Sessions bakelite clock in brown and gold tones. In the shape of the Heileman shield and featuring Heileman's Old Style Lager. On either side of the clock are leaves and acorns.

    Record Type: Object

    19-img_6191
  20. Cookbook - 1982.086.01

    Cookbook, "The Sportsmans Way How to Prepare Wild Game and Waterfowl", by Ruth Elizabeth Mills, Distributed by Fredric H. Girmau Creations, Minneapolis, Minnesota, Copyright, 1944

    Record Type: Library

    1-img_6197

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