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La Crosse County Historical Society

La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

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  1. Advertisement - 2011.014.001

    A large (3.5 feet by 4.5 feet), first generation factory lithograph in a wooden frame. The frame is a light brown with maroon matting. The poster is mostly white with a scene of the Gund Brewery complex in the center of the poster with "John Gund Brew'g Co." in red lettering above the scene. Below the scene the poster has the Gund logo, a yellow ornate "G" with King Gambrinus toasting a stein and bottle of beer, in between the text "Lager Beer." ...

    Record Type: Archive

    2011.014.001
  2. Box, Card - 2011.014.036

    An opened and empty deck of cards box. The lid is missing and when it was removed it tore the back upper right corner off the box. The text on the sides are capital text in white on a kelly green background and says "Our Bottled Beers," "Peerless," and "A Fine Tonic for Table Use." The front is white with a triple kelly green line border. Inside the border is the red Gund Brewery logo with an ornate "G" with King Gambrinus inside and hops and bar...

    Record Type: Object

    2a
  3. Crate - 2011.014.041

    John Gund Brewing Company wooden beer crate. All text on the crate is in black. The John Gund Brewery logo is of King Gambrinus emerging from an ornate "G" holding a footed pilsner glass of beer. Hops and barley emerge from either side of the "G." The logo appears on the case three times, on the front, back, and bottom. The lid is hinged to the back piece and has a small handle that also could have functioned as a bottle opener.

    Record Type: Object

    1-img_6195
  4. Glass, Drinking - 2004.049.04

    John Gund Brewing Co. footed high-ball drinking glass with embossed King Gambrinus and "G" emblem.

    Record Type: Object

    Glass, Drinking
  5. Glass, Drinking - 2011.014.030

    An acid etched glass. The text on the top of the glass says "Gold Medal - World's Fair 1904." The bottom text is more ornate and says "John Gund Brewing Co. La Crosse WIS." Between the two texts is the Gund Brewery logo of King Gambrinus holding a stein of beer inside an ornate 'G' with hops and barley surrounding the logo.

    Record Type: Object

    4a
  6. Glass, Drinking - 2011.014.031

    An acid etched beer glass for Gund Brewery. The text on the glass says "John Gund Brewing Co." in ornate cursive lettering. "La Crosse, Wis, USA" is in upper-case print in a banner across the bottom of the glass. The Gund Brewery label is in the center of the glass and shows an ornate "G" with "Gund" above and "La Crosse" below the "G." Inside the letter is King Gambrinus holding a stein.

    Record Type: Object

    9
  7. Hanging, Wall - 2011.014.038

    One side of a beer crate modified to be hung off the wall. The wall-hanging says "John Gund Brewing Co." above the Gund logo of King Gambrinus toasting a stein and bottle of beer inside an ornate "G." Below the logo is "La Crosse, Wis."

    Record Type: Object

    2011.014.038
  8. Mug - 2011.014.024

    John Gund Brewing Co. 4/10th liter barrel-shaped mug with painting of King Gambrinus. Stamp on bottom. Made in Germany.

    Record Type: Object

    Mug
  9. Mug - 2011.014.025

    A 4/10 liter ceramic mug shaped vaguely like a barrel. The mug features the Gund Brewery logo in the center of mug. The logo is an ornate yellow 'G' with King Gambrinus holding a stein of beer. The 'G' is on a red backing with "Gund La Crosse" in it and together it's flanked by hops and barley. The text on the mug says "John Gund Brewing Co. La Crosse WIS." There are stamps on the bottom. Carved into the bottom are the numbers 26 and 96 and the r...

    Record Type: Object

    14a
  10. Postcard - 2017.035.01

    Unused photograph postcard of Gambrinus statue from Heileman Old Style Brewery. Text on reverse: The statue of Gambrinus, the legendary Flemish King, generally referred to as the Inventor and King of Beer, is a famous landmark and tourist attraction at G. Heileman Brewing Company, Inc., La Crosse, Wisconsin, brewers of Old Style and Special Export beers, long recognized by connoisseurs as the world's finest. That's why we proudly say, "We don...

    Record Type: Archive

    Postcard
  11. Postcard - 2017.035.02

    Unused photograph postcard of Gambrinus statue from Heileman Old Style Brewery. Text on reverse: The statue of Gambrinus, the legendary Flemish King, generally referred to as the Inventor and King of Beer, is a famous landmark and tourist attraction at G. Heileman Brewing Company, Inc., La Crosse, Wisconsin, brewers of Old Style and Special Export beers, long recognized by connoisseurs as the world's finest. That's why we proudly say, "We don...

    Record Type: Archive

    Postcard
  12. Postcard - 2017.035.03

    Unused photograph postcard of Gambrinus statue from Heileman Old Style Brewery. Text on reverse: This statue of Gambrinus, the legendary Flemish King, generally referred to as the inventor and King of Beer, is a famous landmark and a tourist attraction at the G. Heileman Brewing Company, La Crosse, Wisconsin, brewers of Old Style, Special Export Beer and Special Export Malt Liquor.

    Record Type: Archive

    Postcard
  13. Postcard - 2017.035.34

    Unused photograph postcard of Gambrinus statue from Heileman Old Style Brewery. Text on reverse: The statue of Gambrinus, the legendary Flemish King, generally referred to as the Inventor and King of Beer, is a famous landmark and tourist attraction at G. Heileman Brewing Company, Inc., La Crosse, Wisconsin, brewers of Old Style and Special Export beers, long recognized by connoisseurs as the world's finest. That's why we proudly say, "We don...

    Record Type: Archive

    Postcard
  14. Poster - 2011.014.019

    A framed artist proof of an early factory scene of the Gund Brewery. The frame is gold with black matting and the back side of the frame is held together by Kroger rulers. The proof has the text "Gund's Peerless Bottle Beer" above the factory scene and the Gund logo below the scene. The logo features King Gambrinus toasting a stein and bottle of beer from inside an ornate "G" with hops and barley off to the side of the logo.

    Record Type: Object

    2011.014.019.01
  15. Tray, Serving - 2011.014.009

    Tin serving tray, colored lithograph featuring Gund La Crosse with an ornate G with King Gambrinus holding a pilsner of beer circled by hops and barley. Produced by the Standard Advertising Company in Ohio.

    Record Type: Object

    Tray, Serving

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