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La Crosse County Historical Society

La Crosse County Historical Society discovers, collects, preserves, and shares the history of La Crosse County, Wisconsin.

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  1. Advertisement - 2011.014.208

    Advertising Print for Peerless beer. The frame is a light colored wood with no matting. The image has a dark brown border with arrow motifs. The text at the bottom of the painting says "Chief Winnebago La Crosse Wisconsin 1840. Peerless Beer Since 1856." The painting features a stylized version of a Native American man overlooking the La Crosse Bluffs and holding a bow and arrow. The text at the foot of the Native American says "Stollenwerk Studi...

    Record Type: Object

    2011.014.208
  2. Advertisement - 2011.014.210

    A framed (21" by 25") advertisement for Peerless Amber by La Crosse artist Howard Colvin. The advertisement features a beagle puppy who chewed up a slipper. The text below the dog says "Sorry! Gee - I wish I could buy him a bottle of Peerless Amber."

    Record Type: Archive

    Advertisement
  3. Advertisement - 2011.014.214

    A framed (17" by 21") die-cut advertisement for La Crosse Breweries. The frame is black with black matting. The die-cut is in the shape of a beer barrel. The barrel is gray and has a bottle of picnic-sized Peerless beer in front of it. The text on the die-cut says "Peerless" in a yellow banner across the top, "Keg Beer in large Picnic bottles" is in red in the center of the barrel, and "Contents 64 Fl. Oz. Brewed and Bottled by La Crosse Brewerie...

    Record Type: Archive

    2011.014.214
  4. Advertisement - 2011.014.215

    A framed (22" by 23") advertisement die-cut for La Crosse Breweries. The frame is gold with brown and white matting. The die-cut features three elfenbrau elves brewing up a pot of beer. The text below the elves says "Peerless Amber. La Crosse Breweries Inc., La Crosse, Wis. The Beer of Good Cheer."

    Record Type: Archive

    2011.014.215
  5. Advertisement - 2011.014.219

    Framed (14" by 17") and matted Peerless Beer die-cut lithograph poster advertisement featuring a woman drinking from a pilsner of beer in a wood frame and a Peerless Beer bottle from La Crosse Beer. The logo is "Peerless Beer, without a peer." Frame is a dark brown.

    Record Type: Archive

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  6. Advertisement - 2011.014.224

    A framed (31" by 13.5") advertisement for La Crosse Breweries. The frame is a matte black with no matting. The poster is gray on the top and bottom with a red stripe in the center. The elfenbrau elf is on the left side of the sign holding a glass and bottle of Peerless beer. Below the elf is a black bubble with the text "La Crosse Breweries, Inc., La Crosse, Wis." On the right side of the sign the text reads: "Peerless Amber. The Beer of Good Che...

    Record Type: Archive

    2011.014.224
  7. Advertisement - 2011.014.225

    A framed Peerless Beer advertisement. The advertisement is in a black frame with black matting. It is yellow, white, and black. "Peerless Beer" is in the center of a white and yellow shield with a yellow diagonal stripe in the center of the shield. In the upper portion of the shield there are barley stalks. In the lower portion there is a stein of beer and hops. The border of the shield says "La Crosse Wisconsin" and across the bottom of the sign...

    Record Type: Archive

    2011.014.225
  8. Advertisement - 2022.016.003

    Advertisement for Peerless Amber by La Crosse artist Howard Colvin. The advertisement features a beagle puppy who chewed up a slipper. The text below the dog says "Sorry! Gee - I wish I could buy him a bottle of Peerless Amber." Detailed print with imitated brush strokes. Dimensions: 15.5 x 23.5 inches.

    Record Type: Archive

    Advertisement
  9. Bag - 2011.014.292

    A paper grocery bag with red text. The text on the bag says "At all times insist on Peerless Amber. The Beer of Good Cheer." "La Crosse Breweries, Inc. La Crosse, Wis. Phone No. 2" is in a red box at the bottom of the bag. On the right side there's an image of the Elfenbrau elf sitting on top of a Peerless Amber Beer bottle trying to pry it open. The bag is the same on either side, but one side is more faded than the other.

    Record Type: Object

    17-img_6771
  10. Bag - 2011.014.293

    A paper grocery bag with red text. The "Peerless Beer" label is in the center with ribbon-like lines encirlcing the text with a crown centered above it. Text above and below the label says "Good Taste. Thank you. La Crosse Breweries Inc La Crosse Wis." The bag is the same on both sides.

    Record Type: Object

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  11. Broadside - 2011.014.278

    A framed (22" by 14") poster for La Crosse Breweries. The frame is matte black with no matting. It is white and black and denotes a wrestling competition put on by the Lion's Club at the Avalon Ballroom.

    Record Type: Archive

    2011.014.278
  12. Card, Playing - 2011.014.230

    A sealed deck of cards for Peerless beer. The text on the front is on a gray background with a moss colored outline. The text is in red and says "Flavor Aged. Perfect Partner for Enjoyment." "Peerless Beer" is in cursive inside the label of moss colored ribbons with a red crown centered above it. The back of the deck has the same "Peerless Beer" ribbon label but is on a white background with a red outline. The text on the back is also in red and ...

    Record Type: Object

    3a
  13. Case - 2011.014.256

    A Peerless Beer cardboard case. The case has no handles and is yellow. The sides of the box say "Union Made. 24 - 12 Oz. Bottles." The front and backs say "Peerless 'Wisconsin's Best' Beer" with an image of the Elfenbrau elf trying to open a bottle of Peerless Beer. The top says "La Crosse Breweries Inc. La Crosse, Wis. Internal Revenue Tax Paid. Peerless Beer."

    Record Type: Object

    Case
  14. Case - 2011.014.257

    A Peerless Beer cardboard case. The case has hand-holds in the sides. It is decorated in red and white. The front, back, and top say "Peerless Beer." Both sides say "24 - 12 Oz. Bottles. Peerless Beer. La Crosse Breweries Inc. La Crosse, Wis." One side is stamped with a "State of Wisconsin Fermented Malt Beverage Tax" stamp

    Record Type: Object

    Case
  15. Case - 2011.014.258

    A Peerless Beer cardboard case. The case has hand holds on either side and is yellow. The sides of the box say "Union Made. 24 - 12 Oz. Bottles." The front and backs say "Peerless 'Wisconsin's Best' Beer" with an image of the Elfenbrau elf trying to open a bottle of Peerless Beer. The top says "La Crosse Breweries Inc. La Crosse, Wis. Internal Revenue Tax Paid. Peerless Beer."

    Record Type: Object

    Case
  16. Case - 2021.026.01

    Unused Peerless Beer cardboard case. The case has no handles and is yellow. The sides of the box say "Union Made. 24 - 12 Oz. Bottles." The front and backs say "Peerless 'Wisconsin's Best' Beer" with an image of the Elfenbrau elf trying to open a bottle of Peerless Beer. The top says "La Crosse Breweries Inc. La Crosse, Wis. Internal Revenue Tax Paid. Peerless Beer."

    Record Type: Object

    Case
  17. Drawing - 2022.016.001

    Pastel drawing on paper by La Crosse artist, Howard Colvin. The drawing is of a black and white pointer puppy who chewed up it's owner's slipper. Remnants of the slipper are hanging out of the pup's mouth. This is a final drawing of 2022.016.002.

    Record Type: Object

    Drawing
  18. Drawing - 2022.016.002

    Pastel drawing on paper by La Crosse artist, Howard Colvin. The drawing is of a black and white beagle pointer who chewed up it's owner's slipper. Remnants of the slipper are hanging out of the pup's mouth. This is a preliminary drawing of 2022.016.001 and has notes from the artist listing changes for the final piece.

    Record Type: Object

    Drawing
  19. Glass, Drinking - 2011.014.242

    A Peerless Beer wine glass. The text is in mustard yellow and says "Peerless" in cursive lettering above the La Crosse Breweries logo in mustard yellow. The logo is an M in a circle, with "La Crosse Breweries" in a ring around the M, and then a final ring with triangles around it all.

    Record Type: Object

    08-img_7178
  20. Glass, Drinking - 2011.014.244

    A Peerless Beer pilsner glass. The text is in red and sais "Peerless" in cursive lettering above the La Crosse Breweries logo in red. The logo is an M in a circle, with "La Crosse Breweries" in a ring around the M, and then a final ring with triangles around it all.

    Record Type: Object

    11-img_7181

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