Michel Brewery | La Crosse County Historical Society

Ad, Newspaper - 2011.014.156

A framed (12" x 27") newspaper article for the C. & J. Michel Brewing Company. The frame is dark brown wood with a brown/gray matting. The article features sixteen small sketches depicting the process of making beer to delivering it. The text on the article describes the images.

Record Type: Archive

Ad, Newspaper - 2011.014.199

Laminated newspaper advertisement for Elfenbrau from Michel Brewing Company.

Record Type: Archive

Ad, Newspaper - 2011.014.200

Laminated newspaper advertisement for Elfenbrau from Michel Brewing Company.

Record Type: Archive

Ad, Newspaper - 2011.014.201

Laminated newspaper advertisement for Elfenbrau from Michel Brewing Company and the reverse is an advertisement for Gund's Peerless.

Record Type: Archive

Advertisement - 2011.014.176

Michel Advertisement with a young woman in a pnk dress "A Monument to Quality and A Sign of Purity Perfection Beer".

Record Type: Archive

Advertisement - 2011.014.190

Peerless advertisement with ten little lodgemen story on the reverse.

Record Type: Archive

Advertisement - 2011.014.206

Mailed Elfenbrau advertisement with a leaping frog.

Record Type: Archive

Bottle - WE.2010.1.704

Embossed glass beer bottle. The embossing is on the bottom of the bottle and says "C. & J. Michel Brewing Co. La Crosse Wisc."

Record Type: Object

Calendar - 2018.fic.948

Color lithographed calendar showing a head & shoulders image of a young woman wearing a yellow hat and dress. C. & J. Michel Brewing Co. is imprinted at the bottom of the page, with the twelve months of 1903 shown on either side near the bottom. 29" h x 24.25" w.

Record Type: Archive

Crate - 2011.014.252

A hinged La Crosse Breweries wooden beer crate. Crate is designed to hold 4 picnic sized (1/2 gallon) bottles. Front has a repainted image of the brewery logo. Back facing matches the front, but appears original.

Record Type: Object

Envelope - 2011.014.184

Michel Brewing Company envelope sent to Albert Ihm Esq. Guttenberg, Iowa.

Record Type: Archive

Envelope - 2011.014.189

C & J Michel Stationery Envelope addressed to Mr. M. S. Stevens, Graceville, Minn.

Record Type: Archive

Glass, Malt Beverage - 2011.014.145

An acid etched drinking glass. The text says "C.&J. Michel Brewing Co." above an intricate factory scene. Below the scene is "La Crosse WIS" and the brewery logo where a C and a J are on either side of an M.

Record Type: Object

Glass, Malt Beverage - 2011.014.147

A gold-rimmed, acid etched glass for the C&J Michel Brewery. The text says "C&J Michel Brewing Co. La Crosse, WIS." The Michel Brewery logo is in the top left corner. It is a large M flanked by a C and a J inside a circle with hops and barley coming off either side of the lettering.

Record Type: Object

Hanging, Wall - 2011.014.139

A tin sign over cardboard. It is a lithograph that reads, "C & J Michel Brewing Co. La Crosse, Wis." in a corner. There is a man with blond hair siting with a cigar and drinking a beer in a glass. The bottle is on the desk next to him that reads, "Elfenbrau C & J Michel Brewing Co La Crosse." There is a red Elfenbrau statue that is holding a beer. The base of the statue reads, "Elfenbrau 'Wholesome as Sunshine' C & J Michel Brew Co. La Crosse." T...

Record Type: Object

Lithograph - 2011.014.138

"Elfenbrau" large lithograph print titled "Elf Party." Print reads: "Elfenbrau Wholesome as Sunshine" at the top, and at the bottom, "Brewed & Bottled by C & J Michael Brewing Co. La Crosse, Wis." The company logo is in the upper right hand corner. The print itself features elves having a party in a brewery. There is a staircase on the left side where two elves are coming down with beer and food. One has two loaves of bread, and the other has bre...

Record Type: Archive

Matchbox - 2011.014.329

An empty matchbox for Peerless Beer. The front of the box says "Seasons Greetings" in a red banner along the bottom of the box with a Peerless beer bottle with an Elf trying to open the bottle. There is also a wreath on the front. The back says "Adverap Reg. US Pat. Off. Patent Applied for. Manufactured by Universal Match Corporation St. Louis." The sides say "Peerless 'Wisconsin's Best' Beer" and "Tastes better because it's made better."

Record Type: Object