Library Record
Images
Metadata
Object Name |
Book |
Catalog Number |
2021.006.02 |
Summary |
Promotional Christmas book from Doerflinger's |
Physical Description |
Colorful softcover book with an image of Santa Claus and two children and a mirrored image on the reverse. |
Language |
English |
Author |
Clement Clarke Moore |
Title |
The Night Before Christmas |
People |
Rasmussen, Frederik Emil |
Search Terms |
Doerflinger's Christmas |
Subjects |
Businesses Events |
Relation |
Show Related Records... |
Notes |
This book was probably mass-produced and handed-out by various businesses and subsequently printed with the name of the business in the yellow box on the cover. Doerflinger’s occupied the corner of Fourth and Main streets in downtown La Crosse for many years, beginning as the Park Store in 1881. When the Park Store building was destroyed by fire in 1903, the store’s founder William Doerflinger rebuilt on the same spot. The new Doerflinger store reopened with great fanfare in April 1904, attracting excited crowds. Doerflinger’s remained La Crosse’s iconic downtown department store until 1980, when a second Doerflinger’s store opened in Valley View Mall, then another in Center 90 in Onalaska. Financial problems led to the closing of all Doerflinger stores by 1984. |